OpenMVT is a new tool to help optimise your website's design and increase your conversions.
OpenMVT allows you to create design changes to your website and present them to different groups of users in an experiment. The effect of the design changes are measured against goals. The design that produces the highest number of goal conversions, is the best.
There are four easy steps to get an experiment up and running on your website to find a winning design.
Add script tag
Add the loader script tag to deliver experiment designs to your site.
Upload code for your test designs and define the conversion goals.
Run the experiment, monitor goal conversions and wait for a result.
Select your winner
Select the best performing design and apply for all site visitors
Creating an experiment is easy. Just give it a name, an optional description, a client name and a site name (URL).
Your designs are grouped into combinations for testing. Select the ones you want to use before running the experiment.
Monitor the conversions as users interact with your website and the experiment. Over time you'll identify the best design to apply to the site.
We've baked in a demo so you can see how everything works - a fictional pub website called The Alehouse. It includes test designs, goals and example conversion data. That should get you started.